AI REVENUE INTELLIGENCE FOR MODERN GTM TEAMS

Every conversation leaves

a revenue trail.

TRACE turns calls, CRM activity and deal movement into an evidence graph—so every forecast arrives with the reason behind it.

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NO CREDIT CARD REQUIRED · SETUP IN MINUTES · WORKS WITH YOUR CRM

● CALL CAPTURED 09:41 → PRICING OBJECTION → RISK +12 → FORECAST −$128K → NEXT STEP: EXECUTIVE SPONSOR

REVENUE LEDGER / LIVE

SYNCED 09:42:17

PROJECTED Q3

$4.82M

▼ 7.4% this week

COVERAGE

3.1×

On target

AT RISK

$611k exposed

WHAT CHANGED THIS WEEK?

Projected Q3 revenue decreased by 7.4% after three enterprise deals moved into the next quarter.

FORECAST / 12 WEEKS

— target ■ forecast ● closed

Northstar Labs · $128k ARR

PROCUREMENT DELAY · HIGH RISK

01 / CALLS BECOME SIGNALS

02 / RISK HAS A REASON

03 / FORECASTS EXPLAIN THEMSELVES

Already in the stack at growing revenue teams

01 / PIPELINE RISK

Find stalled deals before they move the quarter.

02 / CALL REVIEW

Turn every call into scored revenue evidence.

03 / FORECAST

Explain the number—and what changes it next.

Pipeline intelligence

Know which deals are slipping before your forecast does.

TRACE reads activity, calls and stage movement together. Risk is a reason, not a color. Three enterprise deals are already telling you they will miss the quarter.

TRACE pipeline dashboard showing deal risk and stage movement

Conversation intelligence

Turn every call into structured revenue intelligence.

Transcripts stay readable. TRACE highlights the moment a buyer names a competitor, confirms a date, or pushes on price — then writes the next step for the CRM.

TRACE conversation intelligence dashboard with call insights

Forecasting

Forecast with evidence, not intuition.

Commit, best case and closed sit on the same chart as the calls and stage changes that moved them. When Q3 slips 7.4%, you can see exactly which three deals did it.

TRACE revenue forecast dashboard with explainable projections

Forecasts still fail when the call never makes the CRM.

14%

Lift in commit accuracy at Meridian Health after replacing spreadsheet roll-ups.

40 min

Cut from the weekly forecast review when managers only debate the deals with new evidence.

$2.1M

Pipeline recovered at Atlas Robotics when silent renewals were flagged before commit locked.

We stopped arguing about whether a deal was real. TRACE showed the last call, the missing executive, and the date that actually slipped.

Elena Ruiz · CRO, Orbit Financial

INTERACTIVE PRODUCT TOUR

See the evidence behind every revenue decision.

Move through the live TRACE workspace—from forecast and pipeline to a scored call and complete deal room. Every view stays connected to the same revenue evidence.

Forecast

Commit, best case, and the three deals that move the quarter.

Pipeline

Risk with a reason on the row. Open Atlas Robotics.

Call review

Northstar Labs — competitor named, date confirmed.

Deal room

Meridian Health. Evidence, stakeholders, next step.

Questions teams ask before a rollout

Do we replace Salesforce?

No. TRACE reads Salesforce or HubSpot and writes evidence back. The CRM stays the system of record.

Where do recordings live?

In your TRACE workspace, with US or EU processing. They are not used to train a public model.

Can managers see every call?

By role and territory. AEs see their book. Managers see their team. RevOps can be scoped to the org.

What do buyers of this site get?

A full marketing system, CMS, and a clickable product UI ? not empty cards. Swap TRACE for your product and keep the structure.

See the next quarter with the evidence you already have.

Explore the live TRACE workspace and see the evidence behind every number.

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