Sales Coaching

Maya has strong discovery calls but closes 18% fewer enterprise deals after technical evaluations. TRACE turns that into a session, not a slogan.

Discovery quality

86

Clear problem framing on 9 of 10 calls

Objection handling

64

Price objections stall after technical eval

Next-step clarity

71

Dates confirmed, owners sometimes missing

Talk / listen

48 / 52

Healthy on mid-market, long monologues on enterprise

Call reviews

12

Waiting this week

Suggested session

Thu 10:30

Enterprise close after security review

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