About TRACE

TRACE is built with working revenue teams. Our team supports every demo, security review, and rollout.

Maya Chen

Head of Revenue Science

Former VP of Sales Ops. Designs how TRACE turns conversations into forecast evidence.

Alex Morgan

Co-founder & CEO

Built two prior sales tools. Obsessed with making pipeline reviews shorter and more honest.

Daniel Foster

Head of Product

Previously led CRM workflow at a public SaaS company. Owns the TRACE product language.

Olivia Hart

Head of Design

Designs systems that stay calm under dense data. Previously at a payments infrastructure company.

Marcus Lee

Head of Engineering

Builds the ingestion and scoring systems behind conversation intelligence.